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BBLF 2019 Sessions

Compelling Stories & Conversations

Morning Session


09.00 a.m.



09.50 a.m. - 10.00 a.m.


Hosts Sandeep Das and Archana Chakravarthy


10.00 a.m. – 10.30 a.m.

The Craft of Business Storytelling

Malavika Harita, former CEO, Saatchi & Saatchi Focus and founder, Brand Circle

Ameen Haque, founder, Storywallahs

Sona Maniar, Author of 'Peasants at a Party & Other Stories', a work of corporate fiction


What makes storytelling a compelling method of communication and learning? How can it help us build a stronger relationship with team members, customers, vendors, and other stakeholders?


Come, discover the magic of applying storytelling in a business context.

10.30 a.m. – 11.00 a.m.

The Jobs Crisis - How Can India Leverage its Strengths

R. Jagannathan, Author of 'The Jobs Crisis in India'

In conversation with Sudheesh Venkatesh, Chief People Officer, Azim Premji Foundation

Why are so many Indian youth jobless? Why is there a rising discontent in the number and nature of jobs? How are technology and automation transforming the job scenario in India? How could Indian professionals manage uncertainty smartly?


This conversation takes a deep look at these questions and tries to recommend innovative and bold solutions for individuals, firms and the nation.

11.00 a.m. to 11.15 a.m.

Networking Tea

11.15 a.m. – 12.00

Writings on Indian Corporate History - Decoding the Tata Legacy

Harish Bijoor, Branding Guru, CEO, Harish Bijoor Consults

Mukund Rajan, Author of 'The Brand Custodian: My Years with the Tatas'

In conversation with Prof. Rishikesha T. Krishnan, Professor of Strategy, IIM Bangalore

12.00 a.m. – 12.30 p.m.


Alok Kejriwal, Author of 'Why I Stopped Wearing My Socks'

In conversation with Ashok G, founder CEO, StartUp360


Alok will share his real-life story of how he gave up his family business to launch a gaming company (which he sold to Walt Disney), how he turned a successful serial entrepreneur and much more.

12.30 p.m. – 12.50 p.m.

The Art of Authorship 

by V Raghunathan, Author of 'Games Indians Play' and 14 more

12.50 p.m. – 01.20 p.m.

Legend’s Talk - Leaders as Readers

Narayana Murthy, Co-founder, Infosys

In conversation with Benedict Paramanand, CEO Bangalore Biz LitFest, Author of CK Prahalad - The Mind of the Futurist, editor SustainabilityNext

01.20 p.m. - 01.30 p.m.

BBLF CK Prahalad Award for the Best Business Book 2019 

01.30 p.m. - 02.15 p.m.

Networking Lunch and Live Music

Afternoon Session


02.15 p.m. - 02.30 p.m.

Business Quiz

Sandeep Das, Author and Director, PwC

02.30 p.m. - 02.45 p.m.

My Choice My Future

Dr. Priyadharshini SK, faculty, ICFAI Business School 

The talk will cover the current employment state (employability skills), lack of career guidance, the need for one in India, the tool itself, the users and its impact.

02.45 p.m. - 03.30 p.m.

Business Literature in Indian Languages

Mahendra Sharma, CEO, Matrubharti

Vikrant Pande, writer and literary translator

Sharmin Ali, founder & CEO, Instoried, Author

In conversation with Amar Deshpande, founder, gaatha story

Despite the dominance of English, Indian languages continue to play a key role both in business conversations and literature. What does this mean for authors and publishers? How can they leverage this opportunity?

Hear our speakers talk about building communities of writers and readers in Indian language markets. Also, learn how to leverage the latest technologies to connect with readers and grow the market for vernacular content. 

03.30 p.m. - 03.45 p.m.

Book Reveals

03.45 p.m. - 04.00 p.m.

Networking Tea

04.00 p.m. - 04.30 p.m

Invisible Rules of Success for Young Professionals

Shalini Lal and Pradnya Parasher, Authors of 'The Secret Lives of Organizations – Invisible Rules of Success for the Young Indian Professional'

In conversation with Ramya Ranganathan, Adjunct Faculty, IIM Bangalore


Every organization has unwritten rules and unseen dynamics that no B-School teaches you. These rules and dynamics create secret pathways to growth and success at the workplace. This conversation will give you a peek into this mysterious world.

04.30 p.m. - 05.00 p.m. 

Self-publishing Bestsellers - The Future of Publishing, Content and Media

Naveen Valsakumar, CEO, Notion Press

Amit Goel, Product Head, Amagi

In conversation with Ganesh Vancheeswaran, Author of Underage CEOs and Brand Specialist


The world of publishing is changing rapidly. Self-publishing is a fascinating new trend that makes it easy for anyone to publish and earn well.


Hear from India's chief disruptor in the publishing game. Also, learn about monetizing content and expand your reach through cloud-based media and content publishing. 

05.00 p.m. - 06.00 p.m. 

Demystifying Entrepreneurship

Shradha Sharma, Co-author of 'Cut the Crap & Jargon - Lessons from the Start-up Trenches' and founder, YourStory

Nistha Tripathi, Author of 'NO SHORTCUTS - Rare Insights From 15 Successful Start-up Founders'

Varad Rajan Krishna, Founder, 100 Open Startups and a Serial Entrepreneur with 5 successful exits

Suresh Narasimha, founder, TELiBrahma, Sensara and MonkeyBox, Board Member, TiE. Currently runs

Shoaib Ahmed, founder, Catalyster, Co-founder, iSpirit, former president, Tally Solutions


Leaders are readers. So, what do company founders read? What should they be reading? What are the gaps in the entrepreneurship literature that should be plugged?


With VG Siddhartha's unfortunate episode still fresh in people's mind, conversations here could hover around how entrepreneurs cope with stress - how some are able to manage and why a few can't. How entrepreneurs could avoid poor or bad financial management ruin fascinating brands and great organizations that have been painstakingly built.

Writing and Publishing a Bestselling Business Book 


Ganesh Vancheeswaran

Freelance Journalist and Author of ‘The Underage CEOs’

Books that fall in the realm of business, entrepreneurship, management and self-improvement form a large chunk of the non-fiction books published in India every year. There is a huge and growing market for these books - not just in the metros, but in smaller towns and cities, too. Not just in English, but in vernacular too.


Writing a business book has several benefits, including building your personal brand, bringing you money and establishing you as an authority in your domain, leading to further opportunities.


If you want to tap into this opportunity, then this workshop is for you.


Bangalore Business Literature Festival (BBLF) is happy to present a workshop on

How to Write a Bestselling Business Book

Hosted by Ganesh Vancheeswaran, author of the popular book ‘The Underage CEOs: Fascinating Stories of Young Indians Who Became CEOs in their Twenties', this workshop is just what you need to get your business book out in the market. You will learn about

  • Key aspects and dynamics of the Indian book publishing industry

  • Why you should write a book

  • Key success factors for a book

  • Spotting the idea for your book

  • Different modes of publishing (including self-publishing)

  • The role of a literary agent

  • The book-writing and publishing process, step by step

  • Naming your book

  • Tips for writing effectively

  • The author-publisher relationship

  • Kick-ass project management

  • Marketing your book

PODSHOP: A Workshop on How to Create, Grow and Monetise your Podcast

Amar Deshpande

Founder Gaatha Story, a podcasting firm

Podcasting is taking the world by storm. This exciting new broadcast technology is helping several people take their stories to the world through an engaging, new-age medium. The question is, are you leveraging it?


Have you ever wanted to start your own podcast? Have you wondered what it takes to set up and nurture a podcast and how to monetize it? What challenges will you likely encounter and how do you overcome them?


BBLF can help you find answers to these and other questions. In partnership with gaatha story, the creators of Baalgaatha and MyKitaab Podcasts, we are excited to present


PODSHOP: How to Create, Grow and Monetise your Podcast


Come, hear about it from Amar Deshpande, Co-Founder- gaatha story, and a seasoned professional podcaster.


In this workshop, you will learn

  • What podcasting is all about

  • How you can benefit from podcasting

  • What you need to create your own podcast

  • How to record and host

  • How to market your show

  • How to monetize your podcast

  • How to enter the world of publishing through podcasting and

  • Preparing for the long-haul


Podcasting is not just about recording an audio episode and hitting the ‘publish’ button. The team at gaatha story has developed a structured, easy-to-follow system of recording, publishing and distributing podcasts. It is the same system they have used to launch 8 podcasts in 4 languages and publish over 500 episodes that have received over 1.5 million listens.

Free Knowledge@Wharton Ebooks for LitFest


What if you could sit down with some of today’s most successful thought leaders? Now you can. 

Download one or both of the following ebooks at no cost when you enter this promo code: LITFEST19

Offer ends September 14, 2019.

Conversations on Leadership: 6 Leaders on What Drives Excellence 

Knowledge@Wharton has interviewed some of today’s most powerful and successful business leaders about issues important to them as leaders. Learn more.

Conversations on Success: 6 Thought Leaders Redefine What It Means to Succeed

Knowledge@Wharton has interviewed some of today’s leading thinkers about what success means to them. Learn more.


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BBLF 2021 Sessions

21 - 23 September 2021 4.00 pm - 8.00 pm ​21 September 2021 4.00 pm to 4.15 pm Welcome V Raghunathan, Chair, Bangalore Business Literature Festival, former Professor, IIM Ahmedabad, columnist and auth


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