Professor Seema Gupta
Professor Seema Gupta is an educationist, corporate trainer, consultant, blogger, speaker, Youtuber and author of digital marketing.
She conducts digital marketing training for companies that enhances their traffic, revenues and profits. She has trained more than 20,000 professionals of 1000 + companies such as John Distilleries, Arvind Brands, 3M, Aranyani, Union Bank, Lifestyle stores, Harman, Naturals, Adobe, Hersheys, TV Today, Lintas.
She consults for companies in internet marketing wherein she gives insights for improving visibility, engagement and conversions from digital channels. She prepares a strategy and guides the team in enhancing the ROI. She has consulted for companies such as KW Group, Mapsko, INDCOSERVE, Gaursons, Nilons, KHSDRP, NVT group, Karnataka State Seeds Corporations.
She is the author of the popular textbook "Digital Marketing" used by top B schools in India.
Her blog www.profseema.com/blog on Digital marketing covers insights, strategies and latest trends about social media marketing, YouTube marketing, Instagram marketing, Facebook marketing, SEO, Search engine marketing, Search engine optimisation, GoogleAds, Facebook Ads and has over 30000 visitors per month.
She is the winner of the prestigious awards:
● EFMD Best Global Case Writing Award for 2011
● ISB-IVEY Best Case award 2011.
She has written case studies on interesting marketing issues on leading companies such as Volkswagen, Bosch, Park Hotels, DDB Mudra, Nielsen. Her case studies are listed on the Harvard business publishing portal.
She has more than 18 years of combined work experience in corporate and academia. She started her career at RPG Ricoh, in sales and marketing. She worked with Mudra Institute of Communications Ahmedabad before joining IIM Bangalore.